Fashion

Dutch Monthly top 3 – March 2024

HEMA

Vitality score

1.3

Zalando

Vitality score

1.4

Bijenkorf

Vitality score

1.7

Benchmark insights

Fashion

The leading brands in Fashion recognize the importance of a fast website experience, as it has a significant impact on their bottom line. Customers are less likely to navigate away if they dot not have to wait during their online shopping experience. Hence, faster websites lead to improved conversion rates, which in turn lead to more revenue.

Check how your online channel is performing by signing up for the sector report or contact us to get informed on how to improve the performance of your website

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The vitality score

The vitality score represents the overall vitality of a website’s performance. This metric is the result of several underlying factors:

FCP: First Contentful Paint. The time before the first contentful element is displayed. LCP: Largest Contentful Paint. The time before the largest element on a page is shown. TBT: Total Blocking Time. The time between FCP and the moment the user interacts with the website.
CLS: Cumulative Layout Score. The stability of elements on the website.

The lower the score, the better.

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