Retail

Dutch Monthly top 3 – March 2022

Gamma

Vitality score

0.6

Ikea

Vitality score

1.4

AH

Vitality score

1.4

Benchmark insights

Retail

A fast online shopping experience is important for many retailers. Not only because it increases the shop-experience of their buyer, but it also has a significant impact on their bottom line. Customers are less likely to navigate away if they do not have to wait during their online shopping experience. Hence, faster websites lead to improved conversion rates, which in turn lead to more revenue.

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The vitality score

The vitality score represents the overall vitality of a website’s performance. This metric is the result of several underlying factors:

FCP: First Contentful Paint. The time before the first contentful element is displayed. LCP: Largest Contentful Paint. The time before the largest element on a page is shown. TBT: Total Blocking Time. The time between FCP and the moment the user interacts with the website.
CLS: Cumulative Layout Score. The stability of elements on the website.

The lower the score, the better.

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