Supermarkets

Dutch Monthly top 3 – May 2024

LIDL

Vitality score

1.1

DIRK

Vitality score

1.5

JUMBO

Vitality score

1.7

Benchmark insights

Supermarkets

(Online) Supermarkets recognize the importance of a fast website experience, as it has a significant impact on their bottom line. Customers are less likely to navigate away if they do not have to wait during their online shopping experience. Hence, faster websites lead to improved conversion rates, which in turn lead to more revenue.

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The vitality score

The vitality score represents the overall vitality of a website’s performance. This metric is the result of several underlying factors:

FCP: First Contentful Paint. The time before the first contentful element is displayed. LCP: Largest Contentful Paint. The time before the largest element on a page is shown. TBT: Total Blocking Time. The time between FCP and the moment the user interacts with the website.
CLS: Cumulative Layout Score. The stability of elements on the website.

The lower the score, the better.

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