Travel

Dutch Monthly top 3 – March 2022

TUI

Vitality score

0.8

Booking.com

Vitality score

1.1

Sunweb

Vitality score

1.5

Benchmark insights

Travel

For travel agencies, website performance is paramount. With quick changing numbers and costs of flights, it is best to have a fast, and well-performing website. This way you ensure your clients can book their travels effortlessly, and return to your website because you’re reliable. 

Check how your online channel is performing by signing up for the sector report or contact us to get informed on how to improve the performance of your website

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The vitality score

The vitality score represents the overall vitality of a website’s performance. This metric is the result of several underlying factors:

FCP: First Contentful Paint. The time before the first contentful element is displayed. LCP: Largest Contentful Paint. The time before the largest element on a page is shown. TBT: Total Blocking Time. The time between FCP and the moment the user interacts with the website.
CLS: Cumulative Layout Score. The stability of elements on the website.

The lower the score, the better.

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