Cookie Policy
Cookie Policy
A cookie is a file that is stored on your computer, tablet, or phone when you visit a website. The website uses these cookies to retrieve your browser preferences and to show relevant content. ’LocalStorage’ is a comparable technique, but for the ease of use, we also share this technique under the name ‘cookies’.
On this page, you can find an overview of all cookies used on our website. The content on this website can change regularly due to changing regulations or an update of the website. We try our best to keep the site as up-to-date as possible. Please visit this website regularly to ensure you are always up to date and you can change your cookies preferences if you require.
We define the following types of cookies:
- Functional cookies
- Analytical cookies
- Marketing cookies
Functional Cookies
These cookies are necessary for a website to perform in an orderly manner. Functional cookies use your browser preferences, for instance. Therefore you need to set your preferences, for your language or region, only once.
Analytical Cookies
These cookies enable us (MeasureWorks) to analyse how our visitors (users) interact with the website. This way, we can continuously improve the functionalities and content on the website. MeasureWorks uses Google Analytics for this. To be fully GDPR compliant, we do not share any data with Google. Via our partner Peakfort, we have a Data Processing Agreement with Google.
Marketing Cookies
The marketing cookies are used to identify all users after they have interacted with the website. Examples of interaction are: filling out of contact form, downloading a brochure, or clicking on a link after receiving an email from MeasureWorks. The data that we gather during this interaction is never shared with third parties.
Control and rejection of cookies
Users have the right to decide whether to accept or reject cookies. Users can apply their cookie preferences by clicking on the appropriate opt-out links provided in the cookie table below.
Users can set or alter the web browser controls to accept or refuse cookies. When rejecting cookies, users may still use our websites, app or platform, though their access to some functionalities and areas may be restricted. How users can refuse cookies through their web browser controls, may vary from browser-to-browser. Please visit your browser’s help menu for more information or check the cookie table below.
Also, most advertising networks offer a way to opt-out of targeted advertising.
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Cookies on our website
Functional cookies
Analytical cookies
Marketing cookies
Functional cookies
| Cookie | Purpose | Storage period | Provider |
|---|---|---|---|
| cookie_notice_accepted | Local cookie used to determine whether cookies may or may not be stored. | 20 years / 1 month | Peakfort |
| _gids | LinkedIn cookie used to identify a LinkedIn member for advertising through Google Ads. | 90 days | LinkedIn / Google Ads |
| Yt-Player-Headers-Readable | YouTube cookie used to store configuration settings. | 17 days | YouTube / Google |
| NID | Used to remember your preferences and other information, such as your preferred language and the number of search results displayed per page. (read more) | 6 months | |
| linkedin_oauth_ | LinkedIn cookie used for functionality across different pages. (read more) | End of browser session | |
| SIDCC | This cookie helps protect your data when using Google services embedded on a website. (read more) | 1 year | |
| __Secure-1PSIDCC, __Secure-1PSIDTS, __Secure-3PSIDTS, __Secure-ENID | These cookies are set by Google to ensure the security of embedded Google services on our website. They help protect your data by preventing session abuse, blocking suspicious requests, and verifying that traffic comes from a trusted source. (read more) | 1 year | |
| CookieConsent | Google cookie used to store user settings in the search engine, for advertising purposes, and for analyzing search engine usage for Google’s own purposes. | 2 years | |
| test_cookie | Used to check whether the user’s browser supports cookies. (read more) | 2 years | |
| cl_cookie_time | Google cookie used to store user settings in the search engine, for advertising purposes, and for analyzing search engine usage for Google’s own purposes. | 1 day | (Website Owner) |
| _Secure_ENID | Used to remember your preferences and other information, such as your preferred language and the number of search results displayed per page. (read more) | 2 years | |
| _Secure_YEC | Used for detecting and resolving issues. (read more) | 2 years | |
| SOCS | Stores a user’s cookie preference status. (read more) | 13 months | |
| transaction_state | Used to redirect users accessing LinkedIn through third-party apps for authorization. (read more) | End of browser session | |
| __cf_bm | Used to detect bots and abuse and to protect websites against malicious traffic (read more). | 30 minutes | Cloudflare |
| __Secure-BUCKET | Used for security, preferences, and possible advertising/session management. Often used by YouTube or Google services (read more). | 6 months | |
| sdui_ver | Used to ensure that users’ browsers continue to use a supported version of the service in order to maintain consistent performance during updates (read more). | 24 hours | |
| SEARCH_SAMESITE | Helps handle secure requests correctly using SameSite settings (read more). | 6 months | |
| AEC | Ensures that requests within a browser session are actually made by the user and not by other/malicious sites. Used to detect spam, fraud, and abuse (read more). | 6 months |
Analytical cookies
| Cookie name | Purpose | Storage period | Provider |
|---|---|---|---|
| CLID | Used to identify the first time Clarity sees a user on a site where Clarity is running. (read more) | 1 year | Microsoft Clarity |
| _clck | Used to store the Clarity user ID and preferences, unique to that site, in the browser. This ensures that behavior on subsequent visits to the same site is attributed to the same user ID. (read more) | 1 year | Microsoft Clarity |
| _clsk | Used to connect multiple page views by a user into a single Clarity session recording. (read more) | 1 day | Microsoft Clarity |
| _ga* | Used to maintain session state. (read more) | 2 years | Google Analytics |
| _ga | Used to distinguish users. (read more) | 2 years | Google Analytics |
| _gat | Used to limit the amount of data recorded by Google on websites with high traffic volumes. (read more) | 1 minute | Google Analytics |
| _gid | Used to distinguish users. (read more) | 24 hours | Google Analytics |
| AMP_TOKEN | Google Analytics cookie that contains a token which can be used to retrieve a Client ID from the AMP Client ID service. (read more) | 30 seconds to 1 year | Google Analytics |
| __utma | Used to distinguish visitors. Reset on each visit. (read more) | 2 years after reset | Google Analytics (Universal) |
| __utmt | Used to keep the request rate under control. (read more) | 10 minutes | Google Analytics (Universal) |
| __utmb | Used to determine new sessions / visits. Reset on each visit. (read more) | 30 minutes after reset | Google Analytics (Universal) |
| __utmc | Used to determine new sessions / visits. (read more) | End of browser session | Google Analytics (Universal) |
| __utmz | Used to explain how visitors arrived at the website. Reset on each visit. (read more) | 0.5 years after reset | Google Analytics (Universal) |
| __utmv | Used to store custom variables, only if the developer uses _setCustomVar. Reset on each visit. (read more) | 2 years | Google Analytics (Universal) |
| __utmx | Used to determine whether a visitor participates in an experiment, such as an A/B test. (read more) | 1.5 years | Google Analytics (Universal) |
| __utmxx | Used to determine when the experiment in which the visitor participates expires. (read more) | 1.5 years | Google Analytics (Universal) |
| lms_analytics | Used to identify LinkedIn members outside LinkedIn for analytics. (read more) | 30 days | |
| visit | General visitor cookie used to register sessions or visits. | 1 year | Peakfort |
| cl_utm_source cl_utm_medium cl_utm_campaign cl_utm_content | Cookie used to remember the source from which a visitor was referred. | 2 hours | (Website Owner) |
| AnalyticsSyncHistory | Used to store information about the time a sync took place with the lms_analytics cookie for users in designated countries. (read more) | 30 days | |
| bcookie | Browser ID cookie that uniquely identifies devices accessing LinkedIn to detect abuse on the platform. (read more) | 1 year | |
| queryString | This cookie is used to capture marketing tracking parameters. (read more) | 15 days | |
| SID | Used to determine what a visitor does before generating a conversion on a LinkedIn microsite. (read more) | End of browser session |
Marketing cookies
| Cookie name | Purpose | Storage period | Provider |
|---|---|---|---|
| cookie_notice_accepted | Local cookie used to determine whether cookies may or may not be stored. | 20 years / 1 month | Peakfort |
| _gids | LinkedIn cookie used to identify a LinkedIn member for advertising through Google Ads. | 90 days | LinkedIn / Google Ads |
| Yt-Player-Headers-Readable | YouTube cookie used to store configuration settings. | 17 days | YouTube / Google |
| NID | Used to remember your preferences and other information, such as your preferred language and the number of search results displayed per page. (read more) | 6 months | |
| linkedin_oauth_ | LinkedIn cookie used for functionality across different pages. (read more) | End of browser session | |
| APISID | This cookie is used by Google to verify your account and support personalized features and content within Google services. (read more) | 2 years | |
| HSID | This cookie is used by Google to improve login security and prevent unauthorized parties from misusing your Google account. (read more) | 2 years | |
| SAPISID | This cookie is used by Google to securely verify your Google account and enable personalized features within Google services. (read more) | 2 years | |
| SSID | This cookie is used by Google to store settings and preferences for Google services and to support secure, personalized functionality. (read more) | 2 years | |
| IDE | Used to make ads more relevant and manage ad frequency. (read more) | 1 year | |
| CookieConsent | Google cookie used to store user settings in the search engine, for advertising purposes, and for analyzing search engine usage for Google’s own purposes. | 2 years | |
| test_cookie | Used to check whether the user’s browser supports cookies. (read more) | 2 years | |
| cl_cookie_time | Google cookie used to store user settings in the search engine, for advertising purposes, and for analyzing search engine usage for Google’s own purposes. | 1 day | (Website Owner) |
| _Secure_ENID | Used to remember your preferences and other information, such as your preferred language and the number of search results displayed per page. (read more) | 2 years | |
| _Secure_YEC | Used for detecting and resolving issues. (read more) | 2 years | |
| SOCS | Stores a user’s cookie preference status. (read more) | 13 months | |
| transaction_state | Used to redirect users accessing LinkedIn through third-party apps for authorization. (read more) | End of browser session | |
| prism_* | ActiveCampaign cookie used to track visitor statistics. | 1 month | ActiveCampaign |
| cmpXXXXXXX | ActiveCampaign cookie used to identify who the user is and analyze behavior. | 30 days | ActiveCampaign |
| cl_visitor_email, visitorEmail | Local cookie (localStorage) used to distinguish visitors after a form has been submitted. | 1 year | ActiveCampaign |
| bcookie, li_sugr | Used to store browser details. (read more) | 2 years | |
| li_gc, li_mc | Used to store guests’ consent for the use of cookies for non-essential purposes. (read more) | 2 years | |
| lang | Used to remember a user’s language setting so LinkedIn.com displays the language selected by the user in their settings. (read more) | End of browser session | |
| li-Oatml, UserMatchHistory | Used for ad delivery or retargeting. (read more) | 1 month | |
| AnalyticsSyncHistory | Stores information about the time a sync took place with the lms_analytics cookie. (read more) | 30 days | |
| lidc | Used to store actions performed on the website. (read more) | 1 day | |
| BizographicsOptOut | Used to store privacy settings. (read more) | 10 years | |
| bscookie | Used to remember that a logged-in user has been verified by two-factor authentication and has previously logged in. (read more) | 2 years | |
| X-LI-IDC | Used to provide functionality across pages. (read more) | End of browser session | |
| s_* | Used to store visitor behavior.(read more) | 2 years | |
| liap | Indicates the logged-in status of a member on non-www domains. (read more) | 1 year | |
| lms_ads | Used to identify LinkedIn members outside LinkedIn for advertising. (read more) | 30 days | |
| aam_uuid | Set for ID synchronization for Adobe Audience Manager (read more) | 6 months | |
| MUID | Used to identify unique browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. (read more) | 1 year | Microsoft Clarity |
| ANONCHK | Used to indicate whether MUID is transferred to ANID, a cookie used for advertising. Clarity does not use the ANID cookie, so this is always set to 0. (read more) | 1 day | Microsoft Clarity |
| MR | Used to indicate whether MUID should be refreshed. (read more) | 7 days | Microsoft Clarity |
| SM | Used to synchronize the MUID across Microsoft domains. (read more) | End of browser session | Microsoft Clarity |
| CONSENT | Used to store user settings in the search engine, for advertising purposes, and for analyzing search engine usage. (read more) | Persistent | |
| gcl* | Used to help advertisers determine how often users who click on their ads subsequently take an action on their site, such as making a purchase. (read more) | 3 months | Google Ads |
| _gac_gb_, _gac_, _gac_* | Used to allow Google Ads website conversion tags to read campaign-related information. (read more) | 90 days | Google Ads |
| ads/ga-audiences | Used to re-engage visitors who are likely to convert based on their online behavior. (read more) | End of browser session | Google Ads |
| goog_pem_mod, google_pem_mod | Used for ad delivery or retargeting. (read more) | Persistent | Google Ads |
| __Secure-3PAPISID, __Secure-1PAPISID, __Secure-3PSID, __Secure-1PSID, __Secure-3PSIDCC | Used to build a profile of the user’s interests in order to display relevant and personalized ads on other websites. (read more) | 2 years | Google Ads |
| __Secure-APISID | Used to build a profile of the user’s interests in order to display relevant and personalized ads on other websites. (read more) | 8 months | Google Ads |
| __Secure-HSID | Used to store digitally signed and encrypted records of a user’s Google account ID and most recent login time, enabling Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties. (read more) | 8 months | Google Ads |
| __Secure-SSID | Used to store how the visitor uses the website and which ads were shown before the visitor accessed the website. (read more) | 8 months | Google Ads |
| YSC | Registers a unique ID to keep statistics of videos the user has watched. | End of browser session | YouTube / Google |
| VISITOR_INFO1_LIVE | Used to remember preferences and other information, such as preferred language. | 6 months | |
| GPS | Used to store location data. | End of browser session | |
| _guid | Used to identify a LinkedIn member for advertising through Google Ads. (read more) | 90 days | LinkedIn / Google Ads |
Privacy Statement
If the information collected and stored on this website (and database) contains any personal data, the Privacy Statement also applies.
Changes
The above information may change regularly, for example because our marketing tooling is updated or because cookie regulations change. We will, of course, do our best to keep this information as up to date as possible.
This cookie statement was last updated on 18 May 2026.
Questions
For inquiries, please contact us.
