Performance solution: Boost

Boost: Aim for
the sweet spot

With 90% of all performance issues happening in the browser or device of your end-user, you have to decide which standard you want your website to live up to. How fast should your website ideally be? In the Boost phase, we focus on improving user experience as customer service value: fast, reliable and available. Aim for the sweet spot!

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About MeasureWorks

What we do
and how we do it

A split second difference in performance can be either fatal or fortunate for a transaction. In order to end up on the fortunate side of this two-way street, you should have insight into what user experience you are delivering versus what an optimal user experience looks like. In other words, how much faster should you be in order to boost the user experience and maximize transactions, retention rate, and sales? In the Boost phase, we translate click behavior to revenue-generating behavior.

Why Boost is a vital part of the MeasureWorks methodology

Real users

We measure outside-in, from the perspective of your customers. We observe the impact of your performance on their behavior and take action against slow downs.

Employee experience

For productivity, performance plays a vital role when using internal applications. Get real-time insights into the performance of your employees’ productivity and collaboration tools and services.

Business objectives

We pinpoint what’s slowing down your users by linking usage to business transactions. This allows us to maximize your business outcomes by prioritizing enhancements that matter.

Boost methodology

Get fast. Optimize your web performance!

Performance means collaboration

We’ll dive right into these topics

To boost your performance and get to that desired sweet spot, there are several topics to consider: Speed, Availability, Reliability, and Competitiveness. 

Speed

Speed is yours to lose

Slowdowns have the most impact on the behavior of your customer. A second slower could already lead to 8% less usage of your product. Speed is, therefore, our top priority. We aim to get to the point where speed and performance do not influence the user’s preference of one service over another.

Availability

Get ahead of interruptions

Rage clicks… That’s what it’s called when a feature on your site does not work and your user keeps on clicking to discover it doesn’t work. This can skew the user’s view of your website or application. With a focus on your key transactions, we measure your performance in real-time to catch service interruptions before they happen.

Reliability

Debunk deviations

Consistency is key when convincing users to use or buy your products. Deviations in performance lead to drop-offs, this is why we not only focus on speed of a single page but also consistent performance across all pages in a session.

Competitiveness

Compare to competition

Users compare performance to past experiences. This is why your competitors are an important factor in setting your KPIs. When you’re faster or equal to your closest competitors, performance does not influence the user’s preference of one service over another and puts you in a good position to be chosen over your competitors.

How we get to work

MeasureWorks’ major-league methodology

Our approach is based on our unique and proven methodology: Get Fast, Stay Fast. It’s what we live by! By approaching web performance through our threefold formula – Observe, Control, Boost – we improve user experience, conversion rate, retention rate, and sales.

3 solutions 1 goal shadow
3 solutions 1 goal shadow
3 solutions 1 goal shadow

Observe

Tracking user behavior

We observe and measure the entire ecosystem End-2-End to detect performance issues via human behavior patterns. Observe and attack the status quo.

Control

Testing new standards

We control and enforce both system and development quality throughout the entire lifecycle. This phase is characterized by testing whether the necessary changes fit within the bigger picture.

Boost

Aiming for the sweet spot

Ultimately, we focus on boosting user experience as customer service value: fast, reliable, available, neutral to competition, and predictive. 

Observe

Tracking user behavior

We observe and measure the entire ecosystem of your site End-2-End to detect performance issues via human behaviour patterns. Observe and attack the status quo.

Control

Testing new standards

We control and enforce the quality of both system and development throughout the entire lifecycle. A characteristic of this stage testing is whether the necessary changes fit within the bigger picture for long term impact.

Boost

Aiming for the sweet spot

Ultimately, we focus on boosting user experience as customer service value: fast, reliable, available, neutral to competition and predictive.