Performance solution: Observe
Observe: Tracking
user behavior
Our philosophy for monitoring is outside-in. We always start with observing and tracking human behavior patterns. Is your application landscape up to par? Should we shift gears to accelerate performance? Set the baseline and create insights to start delivering a fast and reliable user experience!

What we do
and how we do it
With new features constantly being released into production environments and ever-changing customer expectations, DevOps teams need to evolve continuously. Our practice is to observe the entire ecosystem of your site End-2-End to detect performance issues. By tracking and observing the behavior of your users, we attribute certain human behavior patterns to the performance of your application. Why? To deliver the most optimal performance. You need to measure from the outside-in to understand how your users interact with your digital touchpoints. With Observe, we set the bar and determine the status quo.
Why observe is a vital part of the MeasureWorks methodology
User-centered insights
Observe the impact of performance on user behavior and measure how your system performs from a user-centered perspective.
Observe beyond the user
There is more to observe than merely a single user. Every user is different and your website consists of different components. We create a full overview of your application landscape.
Draw a line in the sand
By observing, we set the baseline for your web performance. In order to move forward and accelerate your performance, you need to know where to start!
Time to make your platform excel.
Optimize your web performance!
Performance means collaboration
We’ll dive right into these topics
When observing and tracking human behavior patterns, we take into account several important factors: Observability, Application Landscape Detection, Open Telemetry, and Insights & Reporting.
Observability
Observe and learn
Observability: a word we should all get to know quickly! This is an increasingly vital aspect for software engineers looking to optimize web performance and build better, more stable websites and applications. It allows for deep insight into their internal activities.
Application Landscape Detection
Full overview, full perspective
The key to full observability is understanding how your application works. This includes internal and external (marketing) resources to create a full overview of your application landscape from the user perspective. Within 24 hours, we will create an initial overview and together we work on measuring the full perspective.
Open Telemetry
Measure performance over time
With one system we cannot measure everything, but we can collect all relevant data. Using the new Open Telemetry standards we enrich application monitoring platforms with external datasets such as benchmark data, performance load testing, or analytics data. This creates a comprehensive view of your performance over time.
Insights & Reporting
Report and improve
We extend traditional application-performance monitoring dashboards with a ‘low-code’ reporting platform. This allows you to create a more service-oriented view on performance data without any technical knowledge.
MeasureWorks’ major-league methodology
Our approach is based on our unique and proven methodology: Get Fast, Stay Fast. It’s what we live by! By approaching web performance through our threefold formula – Observe, Control, Boost – we improve user experience, conversion rate, retention rate, and sales.
Observe
Tracking user behavior
We observe and measure the entire ecosystem End-2-End to detect performance issues via human behavior patterns. Observe and assess the status quo.
Control
Testing new standards
We control and enforce both system and development quality throughout the entire lifecycle. A characteristic of this stage testing is whether the necessary changes will have a long-term impact and fit into the bigger picture.
Boost
Aiming for the sweet spot
In this phase, we focus on boosting user experience as customer service value; fast, reliable, available, neutral to competition, and predictive.
Observe
Tracking user behavior
We observe and measure the entire ecosystem of your site End-2-End to detect performance issues via human behaviour patterns. Observe and attack the status quo.
Control
Testing new standards
We control and enforce the quality of both system and development throughout the entire lifecycle. A characteristic of this stage testing is whether the necessary changes fit within the bigger picture for long term impact.
Boost
Aiming for the sweet spot
Ultimately, we focus on boosting user experience as customer service value: fast, reliable, available, neutral to competition and predictive.